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The U.S. Ski as well as Snowboard association has revealed a rebrand as U.S. Ski & Snowboard. In addition to its new name, the national governing body released a new logo.

The relocation consolidates the organization’s name in addition to the logos of its three national teams— the U.S. Ski Team, U.S. Snowboarding as well as U.S. Freeskiing. The three stars in the new logo that appear over a mountain are developed to Camiseta Borussia Monchengladbach represent the three Olympic medals offered on the podium for top finishers in a race.

“With the constant development of our sports, it was essential for us to have a typical brand that really represented who we are as an organization as well as what we objective to accomplish across all of our different sport programs as well as teams together,” stated Tiger Shaw, U.S. Ski & Snowboard president as well as CEO. “The U.S. Ski & Snowboard brand embodies our core values as well as unites our entire organization, fueling a enthusiasm for our sports at every level. The single, renowned mark will propel us ahead as we continue to grow our sports as well as aim for athletic excellence.”

The rebrand was the result of a two-year job that was led by Nike senior tactical Advisor Jeanne Jackson, working with market leaders that included U.S. Olympic committee chief advertising policeman Lisa Baird as well as numerous others. athletes as well as stakeholders likewise offered input through surveys as well as interviews.

“Uniting the U.S. Ski & Snowboard brands will bring enhanced stamina Camiseta CF Monterrey as well as marketability to the organization,” stated Jackson. “As a mother with two youngsters who took part in U.S. Ski & Snowboard programs, it’s an honor to play a function in shaping a brand that represents the enthusiasm all of us share for skiing as well as snowboarding—from our Olympians to our members as well as young athletes alike.”

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