Procter & Gamble, major league soccer announce Multi-Year partnership
major league soccer has signed a multi-year partnership with Procter & Gamble Camiseta Manchester United that see the company sponsor the Mexican national Team’s U.S. Tour, leagues Cup, Campeones cup and MLS All-Star Game.
The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over the next several years, P&G and MLS will collaborate on efforts to support local communities and bring greater equity and inclusion to the sport.
“Major league soccer is one of the most dynamic sports leagues in North America,” said P&G chief brand officer Marc Pritchard. “We’re thrilled for our brands to participate in a sport so beloved by millions of families, while also investing in the future with an organization committed to utilizing sport as a car for positive social change.”
P&G will also work with MLS Camiseta Selección de fútbol de Catar and other partners to help families conquer barriers like cost and travel to guarantee much more equal access to the Camiseta AZ Alkmaar game whatsoever levels.
“We are happy to partner with P&G and its storied brands to deliver exciting and engaging activations for major league Soccer’s diverse and dedicated fan base of millions of supporters around the world, while also positively impacting the communities where we live and play our matches.” said Gary Stevenson, MLS deputy commissioner and president and managing director of MLS company Ventures. “The sport is on the rise like never before and adding P&G as a essential tactical partner with amazing marketing and consumer engagement proficiency will unquestionably help us accelerate our growth.”
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